Please note that the information and the free Excel template for the ATAR forecasting model on this website have been provided free and in good faith. Testing has indicated that the template appears to work as required. If you have any suggested improvements to the ATAR template, then please contact me via email.

This website is primarily designed for use by university students in their studies. The template helps students structure and understand the forecasting approach to new products – in other words,  it is primarily a learning tool.

If you intend to use the free Excel template and/or the information on this website for business purposes, it is strongly recommended that you also seek the advice of a qualified marketing consultant expertise in sales and profit forecasting to help guide you.

Please contact me if you have any questions regarding this disclaimer or other information on this website.