Welcome to the ATAR forecasting model for marketing students and practitioners.

This site is designed to help you understand and derive sales and profit forecasts for new products and other marketing campaigns using the ATAR forecasting approach. On this website you will find lots of information that will help you use the ATAR correctly and drive “accurate” sales and profit forecasts (note: accuracy will depend on the quality of your assumptions).

Please note that there is also a free Excel template available for download (using an Excel spreadsheet) on this website that has the calculation using the ATAR model already established, along with output tables and graphs.

As you can see from the above menu, the website covers the ATAR formula, aspects of the theory and inputs, along with the free Excel template.

If you have any questions, please contact me via email (see my full bio here).